Glossary

Communication protocol for direct interaction between AI agents. Enables autonomous negotiations without human intervention.

Digital marketplace where ad inventory is traded in real time. Connects SSPs (supply) with DSPs (demand).

Open protocol for machine-readable advertising transactions between AI agents. Defines formats for discovery, bidding, negotiation, and attribution in the agentic advertising ecosystem.

Mechanism by which AI agents find, evaluate, and select products and services for users. Nexbid provides structured feeds that agents can read programmatically.

Protocol-based negotiation between AI agents about prices, terms, and availability. Part of the AdCP protocol for machine-readable ad transactions.

Advertising model where AI agents autonomously make or prepare purchase decisions. Instead of display ads, structured product data is served to agents acting on behalf of users.

Autonomous software that performs tasks on behalf of a user — e.g. researching, comparing, and purchasing products. Examples: OpenAI Operator, Claude Computer Use.

Defined access point of a programming interface. Nexbid provides REST API endpoints for signal queries and feed discovery.

System for managing user consents for data processing. Nexbid does not require consent management as no personal data is processed.

Contextual information from a webpage (topic, category, sentiment, entities) obtained without cookies or personal data. Nexbid enriches publisher pages with such signals.

Targeting method based on webpage content rather than user profiles. Analyzes topic, sentiment, and context of the current page.

Approach in digital advertising that works without third-party cookies. Nexbid uses exclusively contextual signals instead of user-based tracking data.

Cost per defined action (e.g. purchase, registration). Performance-based model where payment only occurs on successful conversion.

Cost per click on an ad. Advertisers pay only when a user actually clicks the ad.

Cost per 1,000 impressions. Standard billing model in display advertising. Publishers are paid per 1,000 displayed ad units.

Platform through which advertisers programmatically buy ad placements. Enables targeted targeting and automated bidding.

Mechanism by which AI agents find and read structured product feeds. Advertisers register their feeds with Nexbid, agents can query them through the Discovery API.

Proportion of ad requests that are actually answered with an ad. A high fill rate means less unsold inventory.

Data collected directly by a company from its own users (e.g. login data, purchase history). Unlike third-party data, can be used in a privacy-compliant manner.

Google's ad server platform for publishers. Manages ad inventory, campaigns, and delivery. Nexbid delivers signals as key-value pairs to GAM.

EU General Data Protection Regulation. Governs the processing of personal data. Nexbid works without personal data, making it GDPR-compliant by design.

Technique where publishers query multiple demand sources simultaneously before the ad server decides. Increases competition and thus CPMs.

Industry association for digital advertising. Defines standards like OpenRTB, TCF, and ad formats. Nexbid aligns with IAB standards.

Transparency and Consent Framework by IAB Europe. Standard for transmitting user consents in programmatic advertising.

Single delivery of an ad unit to a user. Basis of CPM billing.

Targeting method in ad servers where key-value pairs (e.g. nx_topic=cooking) are used to select matching ads. Nexbid delivers contextual signals as key-values to GAM.

Open IAB standard for Real-Time Bidding. Defines the protocol for bid exchange between SSPs and DSPs. Current version: 2.6.

Open-source header bidding wrapper. Enables publishers to query multiple SSPs simultaneously. De facto standard in programmatic advertising.

Real-time auction process for ad placements. Within milliseconds, advertisers bid on an impression, the highest bidder wins.

Process of enriching webpage context with structured signals (topic, intent, entities). Enables more precise targeting without third-party cookies.

Platform that helps publishers sell their ad inventory. Connects publishers with DSPs and ad exchanges.

Embedding a JavaScript snippet (tag) into a webpage. Publishers integrate the Nexbid tag to automatically generate contextual signals.

Metric measuring whether an ad was actually displayed in the visible area of the browser. IAB standard: at least 50% of pixels visible for 1 second.